Sweet Bloom

Storytelling:

Inspired by the childhood memory of visiting the local pasar pagi with my mother, Sweet Bloom captures the vibrant scent of flower and fruit stalls hidden at the end of the market.

While my mother shopped at the fish and meat stalls in front, I would always wander toward the back — searching for the outstanding scent of roses among the mix of fresh florals and tropical fruits under the warm morning sun.

Sweet Bloom reflect the lively and nostalgic atmosphere of a Southeast Asian morning market by blending soft rose petals with fruity sweetness.